Our Thoughts - From The Blog

Mavericks, Rockets, Jazz Tops Among NBA Websites 

A website is more than “a good first impression” or “a pretty smile.”  A website site is the front door through which customers pass to establish a relationship and, later, to do business.  And as in all relationships, we can do certain things to make it a good relationship. 

In the case of sports teams, those customers are fans.  And the relationship with those fans goes beyond simple transactions. It can be a lifelong, passionate relationship.  Some teams embrace the importance of their website, treating it as a tool to improve the fan experience, and at the same time increase revenue.  

TTL Sports Media evaluated the websites of all 30 NBA teams in June 2020 to better understand the quality and method of information sharing with the fans.  The top-ranking NBA website belonged to the Dallas Mavericks, the Houston Rockets and the Utah Jazz. 

Digital Survival Guide for Sports Teams

Sports Teams are overly dependent on a one-dimensional revenue model: fans in the stands.  A digital experience that engages and energizes the fan base is needed to diversify its revenue base. Read what that solution could look like. 

Beyond Head Shots

Head shots are an essential part of a sports photographer’s job.  Unfortunately, for me they had become so routine as to become boring.  That was, however, until I learned how to make it fun.  These are some of the things I did to make it fun.

Interview with Austin Spurs Team Photographer Andy Nietupski

Amanda Janczak, Media and Community Relations Coordinator for Spurs Sports & Entertainment, asked these questions of Andy Nietupski, long-time Austin Spurs photographer.  Andy is the founder of Through the Lens Sport Media which helps sports organizations optimize their business results using the latest digital sales and marketing techniques. 

Preparing for the Spontaneous Social Media Moment 

I am so impressed with play-by-play sports broadcasters.  They can take routine, and sometimes boring, moments of a game and make it enjoyable by spontaneously injecting interesting and relevant facts.  Social media coordinators can take a lesson on how this is done. 

Your typical social media account for a sports team has tens of thousands of posts, the majority are during the game.  Many of these posts do a good job describing the game, but straight text can leave the follower a little weary.  Adding an image during the game would go a long way to making the posts more exciting. 

This article describes how to post attention getting action images to social media accounts within moments of occurring.  

Is Your Team’s Web Site Winning for You?

Your sports team’s web site has more contact with your fans than any other aspect of your organization.  Your site should be undertaking important revenue generation actions like exciting the fan-base, expanding that base, and increasing the fan’s wallet-share. 

Unfortunately, most sites are treated as a cost centers and a low-cost means to push information to fans.  Your site’s long-term revenue development potential is ignored. 

This article describes how your web site can develop one-to-one relationships with new and existing fans using long-established techniques used in more tradition business-to-consumer on-line sales.  

Social Media for Sports Shouldn’t be Boring

Social media platforms are essential for sports.  They are a primary source of real-time information on the game. If not for social media, information on professional and collegiate games might not be found for a day, or two.  And social media may be the only source of information for some youth sporting events. 

Expectations on the content of social media posts have risen, too.  Followers want more than simple text updates.  In higher-end sports, followers want visual updates as the game is progressing.  And all sports fans want those updates by the time the game is completed.  

This article provides recommendations on obtaining the best images to compliment your social media post. 

Speed – The Key to Successful Sports Photography

Speed in sports is essential.  Speed separates the winning team from the losing.  Effective sports photography captures that speed in images.  The best of those images contains unobstructed views of action moments, with facial expressions, are properly exposed and have sharp-as-a-tack focus.  No easy feat. 

As in sports, speed is essential in sports photography.  A sound workflow gives you that speed. This article provides recommendations on how to produce high quality games images to your customer (e.g., teams, newspaper, photo bureaus, fans, etc.) with a very fast turn-around time.  

Selecting the Best Content Provider for Sports

Everyone wants that perfect photograph of their athletes in actions, from the parents of pee-wee league players to the media director of a professional sports organization.  Some elements of sports photography are easier than others.  Team pictures, playing cards and individual player photos are straight forward.  But action sports photography is much more challenging. 

There are no do-overs in action sports photography.  When the play is over, it’s over.  You’ll never has an image like that again.  You got to get it right the first time or the play is gone forever.  

This article is intended to help you find best action sports photographer for your particular set of requirements, and not paying more than you need. 

Sports Photography: What’s in Your Bag

Taking photographs of action sports is one of the hardest things you can try to do well with a camera.  There are no do-overs in action sports.  When the play is over, it’s over.  You will never have an image like that again.  You must be in the right position with the right equipment with the right setting to capture a useable image.  This article is for the parents of student athletes who want to capture great photos of their child in action.  It addresses one three things you need to become good sports photographer: the proper equipment. 

Guide to Sports Portraiture

Head shots are an essential part of a sports photographer job.  Personally, I dreaded taking head shots until I learned two secrets:  how to do it well and how to make it fun for you.  This article is intended to share the first of those secrets: doing it well.  A follow-up article will describe how to make it fun. 

Your primary consideration in portraitures is the lighting.  The lighting sets the tone.  Hard light is edgy, most often used in competitive environments like sports and business.  Soft light is friendlier, used family or personal portraits. 

Awesome Images: A Photographers Guide to the Circuit of the Americas

The Circuit of the Americas (COTA) is a world-renown racing circuit situated amidst “Keep it Weird,” Austin, Texas.  Opened in 2012, the 3.426-mile circuit is one of the few in the world purpose-built for Formula One.  

The facility is massive.  Measured at nearly 900 acres, including the circuit, parking and undeveloped areas, the course can be extremely challenging for the first-time professional to capture that awesome image. 

This guide is indented to help.  It is based on experience gained by covering greater than 40 race events at COTA in the last five years, including multiple F1, MotoGP and IndyCar races.  

2020 Round Rock Express Calendar

2019 marked the reunion of the Houston Astros and the Round Rock Express. The Express became the AAA affiliate of the Astros in a five-year arrangement. The team won the division with a record of 84-56.

This calendar captures the highlights of that season, including the Yordan Alvarez’s move from the Express to the Houston Astros, where he became unanimously American League Rookie of the year, and the rehabbing of Jose Altuve, MVP of American League Championship. 

Austin Bold FC 2020 Season Kick Off

2019 marked the return of professional soccer to Austin, and the successful inaugural year of the Austin Bold.  

The Bold advanced to the quarter finals of the United Soccer League championship, falling to the league’s best team in a Penalty Shot decision.  Austin also progressed to fourth round of the United States Open Championship, before narrowly falling to the Houston Dynamo of the MLS.  

There is an excitement in the air as the Bold welcome back 15 players and their head coach, and hope to get a fast start on the 2020 USL Championship season. 

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