SXSW Day Five: From Quantum Leaps to Human Hearts

Day five at SXSW offered attendees a compelling journey through the evolving landscapes of technology and human connection. The programming seamlessly transitioned from the futuristic realms of artificial intelligence and quantum computing to the timeless art of human-centered storytelling, highlighting how innovation and empathy are both crucial in today’s world.

IBM Chairman and CEO Arvind Krishna kicked off the day with a forward-looking discussion titled “From Sci-Fi to Society: The Next Era of AI and Quantum Computing.” Krishna emphasized the need to move beyond the speculative hype surrounding AI and quantum computing and focus on developing tangible, real-world applications. He explained that a new era has dawned where computers can learn, generate, and operate autonomously, while an entirely new computing paradigm, leveraging quantum mechanics, is rapidly emerging to tackle seemingly impossible challenges. The discussion centered on how the convergence of these advanced technologies stands to benefit both business and society on an unprecedented scale.

Later in the day, the focus shifted to the powerful impact of narrative with “Human-Centered Storytelling: Driving Connection & Culture.” Cheryl Miller Houser guided participants through a practical framework designed to help brands and leaders tell stories that deeply resonate, foster connection, and shape culture. Her approach, rooted in both the craft and science of storytelling, encouraged attendees to tap into their own authentic voice and the broader pulse of contemporary society. Through engaging examples and anecdotes, Houser illustrated how this empathetic storytelling can drive significant results across various fields, from marketing and sales to leadership, social impact, and personal development.